Have You Seen? PPG Paints

Consumers have various needs in their paint beyond interior versus exterior. Global coatings leader PPG Paints brings it all to the table.

• Durability
• Affordability 
• Highly washable
• Ability to hide what’s underneath
• Zero-VOC
• Low-odor
• The latest trends in color

PPG, a more than 100-year-old company, is a brand trusted by professionals and homeowners.
Products include:

• Premium Interior line
• PPG Pittsburgh paints
• Olympic Maximum deck, fence and siding stain
• Speedhide
• PPG Porter Paints

Learn more. Log in and click Hardware. Not a Heritage Trading Co. dealer? Sign up!

Merchandising Tip: Running Any Ads? Coordinate Your POP Signage

Ever see a special in the newspaper and then go to the store only to be unsure of where the item is located or which specific item is on special? It’s happened to all of us. Why? The people responsible for external advertising aren’t necessarily the people responsible for interior store signage.

Make things easy for your customers. If you run product-specific ads in the local paper, be sure to offer way-finding signage for your customer to close the loop in the store. Also, be sure to staff up as needed for especially effective ads.

Have You Seen? John Deere Spring 2012 Kids’ Collection

The spring kids’ collection of John Deere clothing is as fun and lively as ever. The boys’ clothing comes in the trademark John Deer color palette—bright yellow and kelly green. There is also brown, black and camouflage mixed in. The girls’ clothing comes in signature pinks, purples and other pastel colors. Select items for girls are foil printed, puff printed or glitter printed.

Select Sayings on Clothing:

• John Deere Runs in the Family
• My Tractor Rules!
• Dirt Makes Me Cuter
• Cute Little Farmer
• I’m a Tractor Girl!
• Love to Farm

Items and Sizes

• Infant/toddler for boys and girls
• Newborn/infant bodysuits for boys and girls
• 4-7 boys T-shirts and shorts
• 4-16 girls T-shirts
• 8-14 boys T-shirts and shorts
• Layettes
• Bibs
• Caps

Log in and click Apparel and then Clothing for more details. Not a Heritage Trading Co. dealer yet? Sign up!

Merchandising Tip: Seasonal Décor and Valentine’s Day

Seasonal decorative elements can brighten up and refresh your store. Festive decorations also can get shoppers in a buying mood. 

Things to keep in mind:

• You don’t need to shower the entire retail environment—just a few carefully placed decorations are usually all that’s necessary. 
• An island display featured prominently (first thing you see upon entering) works well. 
• Think in terms of both planned and impulse gifts. Small candies by the cash wrap make great impulse buys.
• Keeping the decorations up beyond the holiday can make your store look stale. So be careful to remove Valentine’s Day items immediately after Valentine’s Day, and move Valentine’s Day themed products for sale to clearance.

Keep in mind that while it is useful to show the holiday or season, you should be careful to keep your brand in mind.

Just Posted! Cattle 2012 Spring Dealer Rebate Opportunities for Boehringer Ingelheim Vetmedica

Get rebates on products that sell! Just purchase your supply during February 1st to May 31st, 2012. Qualifying product purchases include Alpha-7™, Caliber®, TrichGuard®, Express®, Citadel®, Presponse®, Pyramid®, Triangle®  and many more.

Log in to see program details including qualifying SKUs. Click Animal Care and then Cattle. Not a Heritage Trading Co. dealer yet? Sign up!

Have You Seen? Headwind Consumer Products

Think spring! Heritage Trading Company carries Headwind Consumer Products for your garden department needs.

EZ Read Rain Gauges including the Classic Jumbo Rain Gauge

• Illuminated EZREAD and Digital Rain Gauge also available

Solar Stake Lights add great ambiance

• Variety of styles including butterflies, dragonflies, hummingbirds, moonbursts and more

Thermometers in a variety of sizes

• Styles include designs with butterflies, deer, the flag and more

Log in and click Lawn and Garden and then Garden Tools and Equipment for details and pricing. Not a Heritage Trading Company dealer yet? Sign up!

Merchandising Tip: Want to Reduce Returns? Get Your Lighting Right

Lighting a retail space sounds uncomplicated, but—like most things—nothing is as simple as it seems. The brightness, color and direction of light all matter. Different light is required in different areas of your store based on the amount of and type of activity.

The following are a few rules of thumb:

• Light the products as they would be lit in the environment in which they’re used. For example, show gardening tools in bright “daylight.”
• Watch for glare. Glare can usually be removed or mitigated by changing the angle of the light fixture.
• Watch for harsh shadows around products or fixtures. Don’t forget that harsh shadows can also appear on people’s faces with the wrong lighting.
• Don’t underestimate lighting’s ability to establish a mood.
• Utilizing daylight? Great! Be sure to monitor the supplemental light required throughout the day, but especially at sundown.

How important is light? It impacts sales and returns of merchandise—people need to see what they’re buying in the best light.

Have You Seen? Creep Feeders

Be ready for spring with creep feeders. You never know if conditions in your area will warrant creep feeding—be prepared and check out what Heritage Trading Company has to offer you and your customers.

Portable Creep Feeders Include

• Five-ton creep feeder supported by two 3,500-pound reinforced axles with five on five new bolt pattern wheels and new 15” tires. It also has four doors.
• The single creep feeder has 500 pounds of capacity and is excellent for large or small operations.
• The double creep feeder has 750 pounds of capacity. Cattle guards are on both sides of the unit so you can limit the size of livestock that enter the feeder. 

Learn more by logging in and clicking Livestock Equipment and then Feeders, Waterers and Tanks. Not a Heritage Trading Company Dealer yet? Sign up! 

Have You Seen? Tuffy Dog Toys

Tuffy dog toys live up to their name. They are built “tuff” to suit even the most fervent dog’s play.

 

What makes them great?

• They have seven rows of stitching.
• Its four layers of material are made with durable luggage material.
• The edging made of protective webbing.
• Squeaker safety: the squeaker is sewn into a pouch, which serves as an additional layer of safety.
• Some toys even float.
• Rubber toys are also available. They are made with 100% pure new rubber.

You Won’t Believe the Variety of Toys

• Zoo Animals including elephants, giraffes.
• Desert creatures including scorpions and lizards.
• Farm animals including bulls and horses.

We also have Ez-Wash Dog Beds by Tuffy.

Log in and click Pet Supplies for details. Not a Heritage Trading Company dealer yet? Sign up!

See You at the Winter 2012 Retail Solutions Expo!

Join us in Phoenix, Arizona February 6th through 8th, 2012 for the Retail Solutions Expo and Conference. The conference topic, “You’ve Got Mail,” focuses on using email marketing and other online solutions to reach your audience. Full of tips and ideas enhance your profits.

Registration deadline: January 20

Download the flyer to learn more about the event.