Merchandising Tip: When to Stock the Store?

When customers are in your store, you want them focused on shopping. You want the merchandising you’ve done to speak loud and clear—and earn the sales.

That’s why we recommend avoiding stocking during store hours whenever possible. Stocking usually requires utility carts and unpacking cardboard boxes, which can be unsightly. Mainly though, it is distracting for the shopper.

Sometimes stocking during store hours can’t be helped if there is a particularly popular set of items. Just be sure to prep items for the shelves behind closed doors and use a shopping basket or shopping cart to move merchandise to the sales floor.

Enjoy the black Friday sales!

Have You Seen? Troxel Helmets

According to Practical Horseman, helmets are 80 percent effective in preventing injury or death.  Remind your customers to keep safe by stocking Troxel Helmets. Troxel carries a variety of styles to please the serious rider to the casual rider—and everyone in between.

Some of the Troxel Styles Heritage Trading Company Carries:

• Cheyenne Rowdy
• Sierra
• Legacy
• Legacy Antiquus
• Spirit
• Spirit Graphic
• Spirit XL
• Sport
• New! Venture
• Reliance
• Grand Prix Classic
• Victory
• Dakota
• Dakota Graphic
• Legacy Gold
• Capriole

Accessories:

• Lycra Cover
• Velvet Cover
• Water Resistant Cover
• Barn Beanie
• Headliner

Troxel Helmets make excellent holiday gifts. Stock up!

Log in and click Tack and Horse and then Apparel to view the catalog and pricing. Not a Heritage Trading Company dealer yet? Sign up!

Merchandising Tip: Know Your Windows

Window displays are a great opportunity to show off what you have in stock and draw customers into the store. But how well do you know your windows?

The following are a few tips to better understand the windows:

• Check out your window at different times of day and at seasons of the year: in the morning, mid afternoon and evening. How does the light shine in? Does your store look open? Is there a strong glare you need to overcome?
• Walk by. Bike by. Drive by. You’ll see the windows from different speeds and understand how you can capture the attention of customers—however they travel.
• Get feedback. Talk to trusted customers or friends about what their candid impressions are. Do they understand the message you are trying to convey with the window display?

The more you understand your windows, the better you can make your displays perform!

Have You Seen? Coastal Pet Products

According to Bloomburg Businessweek, Americans spend $41 billion on their pets annually—and that number is growing! That’s more than the GDP of 64 countries. Don’t miss out on the pet supply market, especially during the holidays when customers want to get their pets gifts.

Heritage Trading Company carries Coastal Pet Products (among others). They have high-quality pet leads, harnesses and collars in a variety of materials, including nylon and leather among other items.

Stock up for the holiday season! Log in and click Pet Supplies to view product from Coastal Pet Products. Not a Heritage Trading Company dealer yet? Sign up!

Have You Seen? Tarter Hay Feeders

Tarter Farm and Ranch Equipment is built tough for years of use.

3-Piece Heavy-Duty S-Bar Hay Feeder
The S bar helps prevent calves from getting inside the feeder. Producers like the easy assembly.

2-Piece Extra Heavy-Duty Slant-Bar Hay Feeder
The slant bars help prevent hay waste.

3-piece Heavy-Duty Bull Hay Feeder
Accommodates bulls and large cattle and the pressure they apply!

Heritage Trading Company carries much more from Tarter including:

• Mineral Feeders
• Bunk Feeders
• Stock Tanks
• Utility and Canning Tanks
• And more

Log in and click Livestock Equipment and then Feeders, Waterers and Tanks to see more. Not a Heritage Trading Dealer yet? Sign up!

Have You Seen? Ameristep

Cater to your hunting market with Ameristep. Ameristep is known for their pioneering blinds and tree stands. Regardless of what your customer’s concealment needs are—Ameristep has you covered!

Ameristep has comfortable blinds with scent-block technology. Their products are lightweight and fold down to a compact and easy to carry package.

Ameristep has Blinds for just about every style of hunting. The following is a small sample of their blinds:

• Carnivore Blind
• Intimidator 2 Blind
• Crossbones Blind
• Hub Style Blind
• Mountaineer Blind
• Brickhouse Blind
• Spring steel Blind
• Tent Chair Blind
• Turkey Blinds
• Field Blind
• 3-D Poncho
• Ringer Blind
• Field Hunter Blind

Ameristep also carries:

• Furniture
• Accessories
• Tree Stands
• Ladder stands
• Ice Shelters
• ATV Gear
• Covers
• Rapid rails
• Carts

Log in and click Outdoor and Wildlife to see more. Not a Heritage Trading Dealer yet? Sign up!